Along with the ever-so-growing marketing trends, native advertising has grabbed the attention of marketers across the world. What is native advertising, you ask? Well, for starters, just remember that it is a type of paid advertising method. Although it may sound like a new trend in the digital marketing bandwagon, but it has been around for quite some time and you might have seen articles, videos, infographics, etc. created using this approach. They key is to embed the ad into the medium a seamless way, so it doesn’t look like an ad.
However, just to make things easier to understand, if you ask for our two cents on the native advertising, then we’d call it something that blends in extremely easily with the organic SEO marketing approach. Native advertising is highly preferred by brands because of the high number of CTRs and increased user engagement it brings.
Brands and marketers commonly use this type of advertising for creating social media campaigns or the ‘recommended’ content, with the help of their high-speed internet connections. There is speculation associated with native advertising that it bears a resemblance to Google Display Network ads. However, that’s not the case. Native advertising, just as the name suggests, is an approach of advertising that is native to what the users are already looking at. Still, confused? That’s okay, you’ll understand it later in this article.
Is Native Advertising Beneficial At All?
Native Advertising Increases Conversion Rates
Native advertising has impeccable user engagement that paves way for conversions to happen. Marketing professionals believe that this type of advertising is beneficial for brands if they are looking for conversions.
Native Advertising Increases Brand Loyalty
Brands that associate native advertising with their target audience’s preferences are likely to build a broader consumer base. Simply put, when content is created according to the preferences of the consumers, shareability increases and so do the possibilities for that content to go extremely viral.
Native Advertising Adds Value to the Content
What makes a brand? The fact that it provides a solution to a problem. Brands strive for content that is valuable, instead of the one that focuses only on monetization. Native advertising provides brands an opportunity to convey their information in a subtle and more impactful way, so that it doesn’t look like it has been hastily put together for conversions only.
Native Advertising Enhances Consumers’ Relationship with the Brand
This advertising technique provides brands a platform to strengthen their relationship with the customers. Consumers like brands that are humanized and interactive; native advertising allows brands to undergo short-term interactions with the customers while focusing on long-term relationships. So yes, it would suffice to say that native advertising can result in increased brand loyalty.
So, Does Native Advertising Have A Future At All?
Brands have a fling for promotional activities that not only cost less, but also, hit the bulls-eye every time revenue generation is required. Native advertising receives around 53% more views than the traditional advertising approach. We believe that slowly but surely, brands will turn towards native advertising for their marketing and promotional activities. So, we can wrap this all up by stating that native advertising DOES have a future and it is as bright as it can be.